Users? what are they? Never mind we are the kings of the world!!!!! Are you?
All the following images come from the official windows.com website and were captured the 29th of July.
Ok, let’s imagine that for some reason you decide to get Windows ten, first thing I went to windows.com website, you find this welcoming line telling you how easy it is to get you free upgrade. Very simple, you need to use the “Get Windows 10” app! Ok, so I click to download the Get Windows 10 app, but it’s not a link. Somewhere on the page there surely is a download link for this easy app that I can download so I can download windows 10, mmm or is there? Well actually no this Get Windows 10 app is nowhere to be seen.
Well I eventually find a link to download an image file in orther to install Windows 10 and on this new page a new question arises, do you need to buy it? or is it free? Ah ok it’s free but I need to Shop now in order to buy it?
Ok eventually we managed to buy the product for free by shopping now, let’s move on, we have to choose what edition we want.
That should be simple enough, there is a select dropdown menu that allowes us to choose.
mmm ok, so what edition do I need? 10? 10KN, 10N 10 Single Language?
what does it even mean?????? Nowhere on the page there is any explanation regarding the meaning of the different editions, how am I supposed to choose???
I am always amazed at how hard and complicated Microsoft manages to make things which are really simple!!! I imagine they do this to reduce the number of people that will actually be using this trap, which is a good thing since windows 10 is such a privacy blunder that keeping people away from installing it is actually a very good thing.
Are we loosing the prerogative of being smart as a species 🙂 now even lakes are “smart”
Sensors and simulation applied to understanding how to preserve freshwater lakes.
IBM Research, RPI and The Fund for Lake George have been working on a multi-year project to deploy Internet of Things technology to create the world’s most instrumented lake.
How to build a successful and virtuous business giving away your high quality product for free. No ads, no data collection, no bait included.
Stunned, yes I was stunned right after meeting Laurent Charles and reading two short sentences he wrote on the wall, BIM! I went silent!
Could Laurent Charles CEO and co-founder of enalean really have found the solution, the holy grail of free?
No one does anything for free! No-one right? There is always a catch, as the saying goes “if it’s free you are the product” or “if it’s free you are paying with your data”, or again “it’s free but you get advertising”. Free is just a bait to lure you into an often hidden exchange where you trade in something of value to obtain your “so called free” product.
Well not so, enalean made it possible to have an healthy and virtuous business model based on free quality products and Tuleap is the best implementation I have seen. The beauty is that the model is also repeatable in different contexts.
A free virtuous cycle
Laurent and his team managed to find a unique, successful and exemplary way to deliver a high quality product in a virtuous circle where every one is a winner.
Probably you are wondering what those two sentences were… Well here they are.
If the customer does not pay, I earn money.
If the customer pays, he earns money.
Before reading on, take some time and try to imagine how this can be done…
Laurent’s company, produces a wonderful piece of software called Tuleap, arguably the best application software development suite, and it distributes the whole high quality full fledged suite for not a dime. Yes, no premium version, no advertising embedded, and no crappy quality, but a customer driven, top-level Application Lifecycle Management (ALM) software with a longterm vision.
Here is why if the customer does not pay, enalean earns money:
Tuleap being freely available, the full product with no limitations, yes yes, I know it’s hard to believe, but it’s true!, potential customers can simply download it and start testing and using it at will. Since the product is good, they will start adopting it and naturally recommending others to use it, this organically increases it’s visibility and reach. Did you notice? even though the market share is increasing, nowhere in this model I mentioned a salesman! In fact Tuleap does not employ a single salesperson, their customers are the best salesmen ever.
The more a customer uses Tuleap, the more they reduce costs, augment speed and quality of development, therefore companies have a concrete business economic value using Tuleap. It is in their interest to ensure it’s streamlined functioning and naturally come to enalean asking for support. To answer this need, Laurent started selling support following an insurance model. The beauty is that the more the customer earns money thanks to Tuleap, the more he is willing to pay to be reassured of the seamless functioning of the ALM. Hence if the customer pays, he earns money!
The insurance model
enalean invented this insurance subscription model for their business, providing peace of mind for their customers. The virtuous effect of this model is that enalean’s interest is to reduce incidents as much as possible, hence the quality of the system they develop has to be as high and reliable as possible. Customers are very happy because their production is assured and they have a quality product, but the customers who experience a problem will be even happier thanks to the top-notch support provided by enalean.
This is good, and it gets better!
How do you finance Tuleap improvements and ensure it’s evolution responding to market needs and customer satisfaction? Here comes into play enalean’s Open Roadmap™ and the mutualisation model.
A carefully studied lifecycle based on Scrum, short iterations, collective feedback and relative comparison that allows to define quite precisely the development needs (resources and time) for every new task, translating the effort and therefore the cost of development in story points.
I love it, “hello sir, how many points would you like to buy today?”
Customers who want new features to be developed subscribe to the desired number of monthly points, and can actually join forces with other customers with the same vision in order to push forward a commonly needed feature. They have total flexibility on how their points are used.
How is the roadmap established?
On a regular and frequent basis, the development team will make presentations or even prototypes of ideas submitted by the community and based on the reaction each new feature receives the feature will go in the catalog of new possible developments. Customers who are members of the mutualisation model, can drive the development by choosing what features they want to see developed via a system of “agile story points”. This is a very flexible and powerful system that allows the community to benefit of all the development while allowing paying customers to drive the features in accordance with the planned roadmap of Tuleap. This is just brilliant! I really love this model because it is a win win virtuous system very flexible and powerful.
If you are developing apps, do take a look at Tuleap and the business model that enalean has developed, which is unique, but surely not for long!
There are many ways to implement this business model on a variety of products and I would love to get your feedback if you have already implemented similar models.
Also do not miss the RMLL (Rencontres Mondiales du Logiciel Libre) Libre software meeting in Beauvais from the 4th to the 10th July, where you will find Richard Stallman, but also Gwenn Seemel and enalean with Laurent Charles and his team😉
Here a summary of the links
- Open Roadmap™
- RMLL the 16th Libre software meeting in Beauvais July 4-10th
- enalean conference at RMLL
- Richard Stallman
- Gwenn Seemel
Thanks for reading. 🙂
Tesla and security. How to catch two pigeons with one bean
Possibly TESLA will have a model S open for hacking at the DEFCON (6-9 August) with double benefits, to find security holes and at the same time find good hackers to hire.
How the internet of things is slashing energy costs for business
Same security principles apply here.
Via the guardian
As everything becomes “smart” there is an evergrowing potential of making “dumb smart” with growing attention asking for longterm reflection on development of programmable connected objects, which contrasts with the competition and rush to put things out first!
Meditate gente, meditate.
I just saw this indiegogo campaign on what should be a readily available and easily accessible flamethrower the XM42, described as fun and awesome to eradicate herbs, or have fun with friends, amongst other usages.
The flamethrower is so clearly an hoax, and the campaign is so brilliantly done, I love when they say “Support this awesome cause”
They are making a brilliant point, what worries me is that they raised in just 7 days $94,603 USD!!!!!!
I also find just incredible how many people have relayed the information with such lightness and no questioning!!!
A bottom-up conference to surf the technological tsunami
November the 28th at the polytech of Annecy le Vieux in the context of Oséades and French tech
The peace and sweetness of a growing plant will guide us during this workshop of exploration with Serge Lepage horticultural experimentation, David Degrelle retired SEO consultant and Matteo Mazzeri (that would be me) talking about connected objects and Human Values #iotHV, presented by Jean-Philippe MARTINET, MediCairn and organised by Arnaud Velten Business-Commando.com & CyberSecurityAlliance.ch who will conclude the workshop and begin the follow up…November the 28 at 13:30 at Polytech Amphi B14 – rdc Chemin de Bellevue – Campus d’Annecy-le-Vieux 74940 Annecy-le-Vieux
How to combine ethics, freedom, design and simplicity?
After the schnail mail summit and Aral’s keynote, mentioned in the previous post, Richard Stallman (RMS) joined Aral on stage for a talk about freedom in what seemed to me a rite of passage from a world where sacrifice was required in order to use free software to a world where design, simplicity of use, ethics and freedom can and must coexist.
Being ever more exposed to programmable connected objects, it is fundamental to be aware that if you are not in control of the software, is the software that controls you, but the path to take people towards adopting free software is not via sacrifice, even Richard Stallman said that he never installed GNU on his computer but always had someone to do it for him as it was too time consuming and complicated, but via the creation of design driven products that are ethical and respect the principles of free software.
Richard Stallman agreed that it is possible to conceive products that respect the ethics of free software and do NOT require people to sacrifice usability and simplicity of use to remain masters of our future.
At the end of the talk, RMS improvised an auction of a little pelouche GNU in what was an amazing and lively series of bids with RMS cuddling the GNU to drive up the bids escalating quickly to it’s final price of 270$
The design talks session
Cole Peters, First Things First
Cole Peters emphasised that design is communication, therefore not to concentrate only on the technical aspects but on how design can empower people. Thinking about who’s interests a designer should be serving, and that the research shouldn’t be limited to design patterns and data but also to stakeholders and motives. A designers job should be to make the world and people who inhabit it better than before.
Ivanka Majic on Design in Traditional Free and Open Source
In just over three minutes Ivanka made a call to move away from malice in favour of a common vision, a common language and a common drive pointing out that if we want to increase adoption of tools that respect freedom and ethics, asking for sacrifices is not the way to achieve it, but making appealing and usable products is the way to go.
Laura Kalbag on Universal Design
Laura powerfully and simply calls for accessibility to be included as a standard tool of the designer and makes it clear that accessibility is not only for people with inabilities but “accessibility is the degree to which a product is available to as many people as possible” and could be called inclusive design or universal design.
She also points out that everyone is a designer as solving every little problem is design, and all the decisions to represent a product dictates how easy a product is to use therefore integral part of design.
Not giving accessible design enough consideration leads to the exclusion of a huge number of potential people who could buy your product, so applying universal design considerations is also a good business move and is very easy to consider once you start caring about it.
Thanks for reading and that is it for today. If you want the videos are visible here
Coming next “Stopgaps — what can we do today”
This work is licensed under a Creative Commons Attribution 4.0 International License.
Very excited after what has been a very productive and interesting summit, here you will find the first of a series of posts about the birth of ind.ie
I arrived in a sunny and wonderful Brighton the 3rd of july heading straight to the headquarters of indie-phone where Jo, Laura, Victor, Andy and Oskar where brilliantly handling the last details to prepare the event in an amazingly calm and positive ambience.
Aral was preparing his keynote speech, where he acted the head of the Schnail mail organization. A clear and figurative analogy to what Gmail does everyday to billions of emails.
After a quick but yummy stir fry lunch prepared by Laura we headed to the Sallis Benney Theatre to finish preparing the stage and all details for the summit. Aral extremely focused and sharp solved all problems like a breeze with a solid support from Jo and Laura.
The evening ended in a wine bar with all the speakers, and some inspiring discussions starting to shape the future of the ind.ie foundation, the global rating for programmable connected objects, the importance of design and user experience driven products, ethics and control over our data and software.
The 4th of july the declaration of the independence of the internet!
The summit started with a crazy dream in the offices of Schnail mail, the analogy with traditional mail of what gmail is doing everyday, is very clear and comprehensible, do watch it. Waking up form the dream/nightmare Aral started his keynote by recalling and highlighting the problems of a digital world where personal data is not owned by the people but by a few companies who as a consequence have full control over you.
In a digital world where your physical self is ever more represented by a digital persona, if you do not own and control your data, you are owned and controlled by those who do, and as a consequence we are no more than lab rats in a closed maze, this is what Aral defines as the business model of corporate surveillance: studying, understanding, predicting and manipulating you.
This is why it is fundamental to have an appealing alternative that is accessible and ethical, here comes into play the ind.ie foundation where the values are defined by the ind.ie manifesto whose aim is to help and inspire organisations to be independent, sustainable, with alternative business models that are not based on exit strategy but made for the longterm, design-led and diverse, in order to generate products that are holistically beautiful, free, social, accessible, distributed and secure as a core design feature for a future where we own and control our tools and our data and enjoy fundamental freedoms and democracy.
Coming next, the talks of the 4th of July
This work is licensed under a Creative Commons Attribution 4.0 International License.